News

'Digital creepiness' threatens to scupper personalisationDataIQ News29th July 2016 Over half of consumers are turned off by overtly personalised marketing which they see as "digital creepiness" with most preferring informative, understandable communications that add value to their relationships with brands. That is the key finding of a new study by Amaze [...]
Fri, Jul 29, 2016
Source: Data IQ
Following the Supreme Court judgement about the 'Named Person' scheme, the Information Commissioner's Office has issued the following statement. [...]
Fri, Jul 29, 2016
Source: Information Commissioner’s Office
Oracle secures biggest acquisition with NetSuite deal29-07-2016 Global software giant Oracle has agreed its biggest acquisition to date with the purchase of NetSuite - claimed to be the first cloud company to launch on the market nearly 20 years ago - in a deal worth $9.3bn (£7bn). The acquisition reunites NetSuite [...]
Fri, Jul 29, 2016
Source: Data IQ
Fresh warning over data security as DDoS attacks soarDataIQ News28th July 2016 Hackers are falling back on the old favourite of distributed denial of service attacks - whereby hackers bombard business websites with thousands of computers they control - with a major increase in the number of assaults reported in [...]
Thu, Jul 28, 2016
Source: Data IQ
How to catch ‘em all: Solving problems with data efficiencyRoss Garrett, director of product marketing, Push Technology28th July 2016 USA Today recently reported that the average time per day spent on Pokémon Go was 43 minutes. The next highest app on the list was WhatsApp at 30 minutes, followed by [...]
Thu, Jul 28, 2016
Source: Data IQ